By combining various capabilities, skills, and thinking patterns, changes and growth can be achieved faster and better.
Turntwo has experience in implementing existing or tailor-made methodologies that fit the organization.
Rapid changes require a different type of teams.
We live in an era of rapid change, and to keep up, it's important that our innovation processes are faster and more agile. Traditional (sequential) development cycles often fall short, not only in terms of time-to-market but also in success rates. This is fatal, as many large enterprises fail or are unable to adapt to a changing market.
Leading tech and e-commerce companies like Google, Netflix, Amazon, and Spotify have embraced and integrated the principles of design sprints, Minimum Viable Product (MVP) prototypes, testing and learning, and data-driven decision-making into their processes. Multidisciplinary teams play a big role in this. The reason behind it is simple: by bundling different capacities, skills, and thought patterns, changes and growth can be achieved faster and better than from specialist and silo-like teams.
There are different methodologies for working multidisciplinarily. Turntwo has experience in implementing existing methodologies or designing a specific methodology that fits the organization optimally.
Teams & methodologies
These are multidisciplinary teams that have a fixed place in the organization (by design). Many tech companies have organized themselves into the parts of their product. Each team then contains the capabilities around business, design, UX, data, and technology to autonomously (co)develop the part. Examples of companies that use this structure are Spotify, Netflix, and Dropbox.
These are cross-functional (virtual) teams that contain all the roles necessary to connect the business with areas such as design, UX, data, and technology. By working in an agile way, value can be delivered to the business and customers in cycles of weeks, incrementally. By working with a tight process and rhythm and aligning multiple independent teams to it, this is a very effective vehicle for ongoing innovation.
A design sprint is a methodology for a cross-functional (virtual) team to develop and validate a new process, feature, or product in 5 days with the target audience. It is based on the principles of design thinking and creates MVPs that can then be integrated into the organization and/or the primary process. This way of working is very effective for creating accelerated innovation breakthroughs but is less suitable for structural innovation.
What our clients say
Finding international synergy
Turntwo supports us in aligning our MarTech infrastructure on both the technical and organizational side across all the countries where we are active.— Kim Geurtz
Head of New Business