Case
Building a future-proof Marketing Technology Stack
Postcode Lottery Group
The challenge
The Postcode Lottery Group has the ambition to increase collaboration among its various international lotteries. One of the initiatives was to merge marketing processes and technologies. Turntwo was given the task to successfully implementing this initiative."
Key results
5 countries to one Martech stack (10+ tools)
Framework for Knowledge Sharing
One technology stacks leads to exchange in talent and saves costs
224% growth in amount of marketing tests by the use of uniform tooling and process
Turntwo ondersteunt ons bij het ‘alignen’ van onze MarTech infrastructuur aan zowel de technische als de organisatorische kant over alle landen waar wij actief zijn.
Kim Geurtz
Head of New Business
Official partner
Official partner
