Dashboariding & Reporting

Marketing Analytics — Turn marketing & customer data into clear, actionable insights

Translating data into impactful insights that improve your marketing performance. By analyzing and visualizing data from all channels and systems, you get a complete picture of what works and where opportunities lie. This can be done at various levels: marketing, product, and customer.

We support you in steering towards relevance, return on investment, and growth. We ensure that your marketing data is not only measured but also used.

We support you in steering toward relevance, return, and growth.

How can Marketing Analytics help you?

Dashboards & Visualisation

We bring all your marketing, sales, and customer data together in reliable dashboards. From web analytics and campaign data to CRM and offline information. This gives you a complete and consistent picture of your marketing performance, without noise or silos.

With clear KPIs, real-time insights, and reports that align with your business goals. Perfect as a basis for any data-driven marketing organization.

Reporting & Marketing Management

Good reports ensure that you not only know what is happening, but also what you can do about it. We develop reports that fit your organizational structure, such as executive summaries for management and overarching insights or in-depth channel and funnel dashboards.

We also help you put the dashboards into practice by training your people or, for example, by (temporarily) joining your (marketing) weeklies.

KPI framework & data governance

Strong reports start with clear definitions. We help you establish the right KPIs, metrics, and data flows so that everyone in the organization is looking at the same figures.

We provide support in areas such as KPI frameworks for marketing, products, and customers, and setting up clear naming conventions. The result: reliable data, consistent measurements, and reports that are truly useful.

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Frequently asked questions

Here you'll find answers to the most frequently asked questions about this topic. Missing a question? Or want to know more? Feel free to contact us – we're happy to help.

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