Articles

Insights, tips, and experiences from our team

Turntwo in FONK150 Best Agencies 2025

Arjen Hettinga— November 19

Turntwo behoort tot de FONK150 Best Agencies 2025

Turntwo has been included in the FONK150 Best Agencies 2025. With a client rating of 9.44, the agency ranks among the highest-rated agencies in the Netherlands.

Meridian - Media Mix Modelling

Arjen Hettinga— July 2

Google Meridian: A Powerful Tool for your Attribution and Budget Optimization Strategy

Google Meridian is Google's solution in the field of Media Mix Modeling (MMM). How does a tool like Meridian help in assessing and optimizing attribution and media investment?

Get notified

Dennis Zwier— July 8

Get Notified and Be Proactive: AI-Powered Business Alerts

Notify the right people when important business and data (quality) events happen.

Full-search dashboard

Dennis Zwier— February 9

Go Full-Search: Connect SEO & SEA data on Keyword level to Conversion and Revenue

Combine SEO and SEA data on keyword level, generate actionable insights (overlap and opportunities), and the relation to revenue. Focus on the areas with the most potential impact.

Marketing Data Hub

Krisjan Oldekamp— October 10

How to build a Marketing Data Hub — The Modern Data Stack for Marketing

The Modern Data Stack: the foundation for a Marketing Data Hub. What are the capability of such a Hub, who are the vendors, and how do you kick things off?

a close up of Google Analytics 4 Motorthe inside of a car engine .

Arjen Hettinga— September 20

The new engine of Google Analytics 4 – Four powerful examples

Google Analytics 4 is more than a simple upgrade. How do you benefit the most from this development? Four powerful examples.

Tracking parameters

Krisjan Oldekamp— September 7

iOS 17 Update: The removal of Tracking Parameters and how to deal with them

The Apple iOS 17 update is removing some widely used tracking parameters in certain scenarios. How to deal with these developments?