All expertises

Technical webanalyst

A technical web analyst plays a crucial role in collecting, analyzing, and activating valuable behavorial data from your website and/or app. With technical expertise and in-depth knowledge of analytics tools like Google Analytics / Adobe Analytics and Tag Management systems (such as Google Tag Manager), they ensure accurate data that can enhance your digital performance.

    1. What does a technical web analyst do?

      A technical web analyst helps with the implementation of (online) measurement and tracking, optimizing website performance, and analyzing user data to provide valuable insights.

      They ensure that all crucial data is collected accurately by setting up measurement plans and technically configuring web analytics platforms. All of these activities contribute to gathering insights that lead to action.

    2. Expertise in tools and technologies

      Our technical web analysts are experts in tools such as Google Tag Manager, Google Analytics 4 (GA4), Adobe, Piwik PRO, Amplitude, and other related platforms. They also have knowledge of (online) marketing in general and marketing platforms like Google Ads, Facebook, or Bing Ads.
      They also ensure seamless integration with your existing systems, like CRMs, Marketing Automation and other backend systems.

    3. Connected to the business

      Technical web analysts do not operate separately from the business. A good web analyst also knows which levers the business can pull to influence results. Our technical web analysts work closely with marketers and other business teams. They strengthen each other by (A) measuring the right things and (B) ensuring that these measurements contribute to business outcomes. This brings clear priorities and focus to their work.

      These insights can help guide decision-making, as well as automate certain tasks or activations based on data.

    Solutions

    Digital Analytics

    Deep knowledge of web / app behavior and engagement.

    Data Collection & Tag Management

    Capturing online behavior to fuel insights and activation.

    Product Insights

    How product interactions and characteristics are impacting performance.

    Channel Insights

    Grip on your marketing efforts. Holistic insights into channel performance.

    Marketing Attribution / Media Mix Modeling

    Multi-angle view on campaign & channel performance.

    Customer Insights

    Unravel customer behavior, it's impact on performance and generate useful input for personalization.

    Marketing Intelligence Hub

    Integrate all first-party data, powering insights and activation.

    Machine Learning & AI

    Analyze, predict, and (hyper)personalize using AI/ML models.
    Google Cloud Platform, a cloud computing platform where we specialize in the data and analytics products.
    Connecting the dots between all the marketing and ad focused Google products.
    A Tag Management and Customer Data Platform solution.
    Hightouch, one of the key players in the Reverse ETL space with strong marketing focus.PARTNER
    PARTNER
    ActiveCampaign, a powerful marketing automation platform that helps businesses create personalized customer experiences.
    HubSpot,a leading inbound marketing and sales software platform.
    dbt (data build tool), an open-source analytics engineering tool that enables efficient and scalable data transformations.PARTNER
    PARTNER
    The industry-leading analytics tool.
    PARTNER
    Looker & Looker Studio. A powerful and modern data analytics and business intelligence platform.
    Power BI, the business intellience tool by Microsoft, empowering organizations to visualize data, gain valuable insights, and make informed decisions.
    Microsoft's robust and flexible cloud computing platform, where we focus on data and analytics services.
    Google Tag Manager, the leading Tag Management solution.
    Airbyte, an innovative open-source data integration platform that enables seamless and efficient data syncing from various sources.
    A real-time and campaign focused Customer Data Platform.PARTNER
    Google Cloud Platform, a cloud computing platform where we specialize in the data and analytics products.
    Connecting the dots between all the marketing and ad focused Google products.
    A Tag Management and Customer Data Platform solution.
    Hightouch, one of the key players in the Reverse ETL space with strong marketing focus.PARTNER
    PARTNER
    ActiveCampaign, a powerful marketing automation platform that helps businesses create personalized customer experiences.
    HubSpot,a leading inbound marketing and sales software platform.
    dbt (data build tool), an open-source analytics engineering tool that enables efficient and scalable data transformations.PARTNER
    PARTNER
    The industry-leading analytics tool.
    PARTNER
    Looker & Looker Studio. A powerful and modern data analytics and business intelligence platform.
    Power BI, the business intellience tool by Microsoft, empowering organizations to visualize data, gain valuable insights, and make informed decisions.
    Microsoft's robust and flexible cloud computing platform, where we focus on data and analytics services.
    Google Tag Manager, the leading Tag Management solution.
    Airbyte, an innovative open-source data integration platform that enables seamless and efficient data syncing from various sources.
    A real-time and campaign focused Customer Data Platform.PARTNER
    Google Cloud Platform, a cloud computing platform where we specialize in the data and analytics products.
    Connecting the dots between all the marketing and ad focused Google products.
    A Tag Management and Customer Data Platform solution.
    Hightouch, one of the key players in the Reverse ETL space with strong marketing focus.PARTNER
    PARTNER
    ActiveCampaign, a powerful marketing automation platform that helps businesses create personalized customer experiences.
    HubSpot,a leading inbound marketing and sales software platform.
    dbt (data build tool), an open-source analytics engineering tool that enables efficient and scalable data transformations.PARTNER
    PARTNER
    The industry-leading analytics tool.
    PARTNER
    Looker & Looker Studio. A powerful and modern data analytics and business intelligence platform.
    Power BI, the business intellience tool by Microsoft, empowering organizations to visualize data, gain valuable insights, and make informed decisions.
    Microsoft's robust and flexible cloud computing platform, where we focus on data and analytics services.
    Google Tag Manager, the leading Tag Management solution.
    Airbyte, an innovative open-source data integration platform that enables seamless and efficient data syncing from various sources.
    A real-time and campaign focused Customer Data Platform.PARTNER