Insights
The latest expert insights, strategies and tips to elevate your business and drive growth.
Arjen HettingaGoogle Meridian: A Powerful Tool for your Attribution and Budget Optimization Strategy
Google Meridian is Google's solution in the field of Media Mix Modeling (MMM). How does a tool like Meridian help in assessing and optimizing attribution and media investment?Read article
Dennis ZwierGo Full-Search: Connect SEO & SEA data on Keyword level to Conversion and Revenue
Combine SEO and SEA data on keyword level, generate actionable insights (overlap and opportunities), and the relation to revenue. Focus on the areas with the most potential impact.Read article
Dennis ZwierGet Notified and Be Proactive: AI-Powered Business Alerts
Notify the right people when important business and data (quality) events happen.Read article
Krisjan OldekampHow to build a Marketing Data Hub — The Modern Data Stack for Marketing
The Modern Data Stack: the foundation for a Marketing Data Hub. What are the capability of such a Hub, who are the vendors, and how do you kick things off?Read article
Arjen HettingaThe new engine of Google Analytics 4 – Four powerful examples
Google Analytics 4 is more than a simple upgrade. How do you benefit the most from this development? Four powerful examples.Read article
Krisjan OldekampiOS 17 Update: The removal of Tracking Parameters and how to deal with them
The Apple iOS 17 update is removing some widely used tracking parameters in certain scenarios. How to deal with these developments?Read article
More articles
Google Meridian: A Powerful Tool for your Attribution and Budget Optimization Strategy
Arjen HettingaGo Full-Search: Connect SEO & SEA data on Keyword level to Conversion and Revenue
Dennis ZwierGet Notified and Be Proactive: AI-Powered Business Alerts
Dennis ZwierHow to build a Marketing Data Hub — The Modern Data Stack for Marketing
Krisjan OldekampThe new engine of Google Analytics 4 – Four powerful examples
Arjen HettingaiOS 17 Update: The removal of Tracking Parameters and how to deal with them
Krisjan Oldekamp