Marketing Activation & Personalization
While converting data into insights is crucial, becoming a data-driven marketing powerhouse demands more. We help you to bring the insights (in all their forms) to your marketing channels and systems.
- In-house 360° Customer View, as a base for personalization and automation.
- Support from experienced digital marketers with technical expertise.
- Focus on impact & results
Integrated and modular approach
We strongly believe in building an (organization-managed) environment where customer, marketing, and product data are combined (360° Customer View), both for analysis and activation.
On top of this environment, systems such as Marketing Automation, CDPs, and marketing platforms can be connected. This reduces vendor lock-in and keeps important business rules in one place.
Technical foundation and execution
In addition to the technical and data infrastructure (both implementation and maintenance), we also pro-actively help improve your marketing results.
We're not only implementing Customer Data Platforms (CDPs), Marketing Automation, and other platforms. We work toegether on on customer/lead automation flows, provide channels with better data, build personalization flows, and analyze and optimize campaigns.
Think of us as a flexible coworker
We are the flexible colleague, capable of handling multiple roles. We can advise at board level, support in-house teams, and proactively take on substantive (and technical) tasks, deliver analyses, and make your marketing results more relevant and personalized using data.
Solutions
Marketing Automation
Personalized, data-driven and effictive communication with customers and leads at scale.Customer Data Platforms (CDPs)
Orchestrate customer experiences over all channels.Channel Algorithm Optimization
Find better customers by driving channel algorithms with better data.Machine Learning & AI
Analyze, predict, and (hyper)personalize using AI/ML models.On-site / In-app Personalization
Improve the platform experience, using preferences and behavorial data.360° Customer View
A single source of truth for your customer data and a solid base for marketing activation.Data Collection & Tag Management
Capturing online behavior to fuel insights and activation.
What our clients say
Learn how we work together with our clients to build digital success
