Marketing Automation

Smarter customer journeys built on a data-driven foundation

Our Marketing Automation approach transforms marketing from isolated campaigns into fully integrated, data-driven customer journeys. By working from a central source of truth, we create insight into who your customer is, where they are in the journey and which message drives the most impact at any given moment.

Combined with state-of-the-art tools like Customer.io, Bloomreach or Hubspot, we make personalization scalable, relevant and fully automated.

The result: less wasted budget, higher conversions, more meaningful customer interactions and a marketing organization that steers on real-time insights instead of assumptions.

Our Marketing Automation approach

Built on a central source of truth

All marketing automation flows are fed directly from the central data warehouse (Marketing Data Hub). This ensures segmentation, campaigns and personalization always run on the same up-to-date and validated data. No data silos, no conflicting numbers, just one consistent reality across the organization.

Smart segmentation with RFM, clusters and predictive models

Turntwo builds on existing marketing segmentations and enriches them with advanced clustering and machine learning. This creates dynamic audiences based on behavior, value and intent. Segments are continuously updated, making campaigns more relevant and more effective.

Continuous optimization of performance and impact

We continuously measure performance at campaign, segment and customer level. Our approach enables (automated) testing, learning and optimization. This allows your marketing to grow based on data, not gut feeling. Our Technical Marketers help you every step of the way.

These brands chose our expertise