Case

PIZZ-AI-OLO: AI-Driven Marketing Intelligence Hub

New York Pizza

The challenge

New York Pizza has the ambition to conquer Europe. To achieve this, it is necessary to integrate the existing marketing technology and data infrastructure. Also getting people up to speed with the (new) systems and possibilities, so that the marketing machine is ready for growth and can generate maximum business value.

Key results

Fundament for omni-channel personalisation

+20% revenue from email by new data-driven flows

-60% less time spent on manual analysis

+25% revenue in Paid Media by data optimizations

Our approach

Optimizing marketing processes

We started analyzing and mapping out the current processes (through interviews with various stakeholders). A plan of action was created with actionable recommendations. We supported the implementation by aligning all stakeholders and acting as a sounding board for the organization on multiple levels.

By optimizing processes, replacing technology (e.g. implementing the Bloomreach CDP), utilizing technology more effectively, and providing training for employees (and ensuring knowledge is embedded within the organization), we were able to achieve quick and efficient results.

Pizz-AI-Olo: AI-driven insights & analysis

With the Marketing Intelligence Hub as the foundation, we developed “Pizz-AI-Olo”, an AI agent that can analyze integrated data and instantly respond to complex data questions across the customer, product, and marketing data domain.

The AI agent can visualize insights in engaging ways: through charts, reports, tables, or any combination of these. This saves internal analysts a significant amount of time when answering questions, both internally and from all franchisees.

Impact & results

By aligning processes, knowledge, and implementing a Marketing Data Hub (Google Cloud) and a new CDP (Bloomreach), New York Pizza is now able to communicate more quickly, relevantly, and efficiently, facilitating smarter and more efficient international growth.

There is a solid data foundation in place, ready for AI applications, one that is already delivering proven impact.

Turntwo heeft ons geholpen een volgende stap in volwassenheid van digitale marketing te zetten en hebben daarin een cruciale rol in de analyse en implementatie gehad.