Technical Marketing
Technical marketing is the link between marketing ambitions and technical execution. The technical marketer combines deep knowledge of marketing technology with an understanding of business and marketing.
By implementing and configuring marketing automation platforms, Tag Management, Customer Data Platforms (CDPs), and smart integrations, we ensure that data, technology, and marketing work together seamlessly. The result: more relevant campaigns, more efficient processes, and a solid foundation for data-driven growth.
The link between marketing ambition and technical execution.
Marketing technology & automation
Technology is not a goal in itself, but a catalyst for marketing results. A technical marketer brings marketing technology to life within the organization.
Think of implementing and configuring marketing automation platforms. Setting up a Customer Data Platform (CDP) that can be used for omnichannel segmentation and personalization, or connecting marketing systems such as CRM, e-commerce, advertising, and data platforms.
Business-focused & marketing-driven
A technical marketer has the ability to connect technical solutions to concrete business and marketing objectives. They understand what the organization aims to achieve, from growth to retention and customer value, and translate these goals into an effective technical setup. By working closely with marketing teams, data specialists, and stakeholders, they create solutions that truly make an impact.
Technical Expertise
The technical marketer brings the technical expertise needed to build a robust marketing technology foundation. Think knowledge of API connections, data flows, system integrations, and data validation. This specialist also ensures reliable tracking, proper measurement, and a correctly configured marketing ecosystem.
Frequently asked questions
Here you'll find answers to the most frequently asked questions about this topic. Missing a question? Or want to know more? Feel free to contact us – we're happy to help.
Curious what we can do for you?
Curious about what we can do for you? Or just have a question?
Get in touch with Dennis and we'll help you quickly.
Dennis Zwier
Lead Consultant