Technical Web Analyst
Web & App Analytics
A technical web analyst plays a crucial role in collecting, analyzing, and activating valuable behavorial data from your website and/or app.
With technical expertise and in-depth knowledge of analytics tools like Google Analytics / Adobe Analytics and Tag Management systems (such as Google Tag Manager), they ensure accurate data that can enhance your digital performance.
Collecting crucial data that delivers action-driven insights.
What can a web analyst do for you?
What does a technical web analyst do?
A technical web analyst helps with the implementation of (online) measurement and tracking (web & app), optimizing website performance, and analyzing user data to provide valuable insights.
They ensure that all crucial data is collected accurately by setting up measurement plans and technically configuring web analytics platforms. All of these activities contribute to gathering insights that lead to action.
Expertise in tools and technologies
Our technical web analysts are experts in tools such as Google Tag Manager, Google Analytics 4 (GA4), Adobe, Piwik PRO, Amplitude, and other related platforms. They also have knowledge of (online) marketing in general and marketing platforms like Google Ads, Facebook, or Bing Ads.
They also ensure seamless integration with your existing systems, like CRMs, Marketing Automation and other backend systems.
Connected to the business
Technical web analysts do not operate separately from the business. A good web analyst also knows which levers the business can pull to influence results. Our technical web analysts work closely with marketers and other business teams. They strengthen each other by (A) measuring the right things and (B) ensuring that these measurements contribute to business outcomes. This brings clear priorities and focus to their work.
These insights can help guide decision-making, as well as automate certain tasks or activations based on data.
Frequently asked questions
Here you'll find answers to the most frequently asked questions about this topic. Missing a question? Or want to know more? Feel free to contact us – we're happy to help.
Curious what we can do for you?
Curious about what we can do for you? Or just have a question?
Get in touch with Dennis and we'll help you quickly.
Dennis Zwier
Lead Consultant