Data Science & Marketing Intelligence

Invest your marketing budget with confidence. With Marketing Mix Modeling, we analyze historical data to measure the effect of each channel on your revenue. This allows you to see what really works and where your investment yields the highest return.
We calculate what each channel contributes on top of natural demand and simulate different scenarios. This gives you a clear, statistically substantiated answer to questions such as: what happens if I invest 20% more in paid social? Or: what is the most optimal budget allocation according to the data?

Measure the real impact of your marketing without relying on assumptions. With geo experiments, we test new campaigns, channels, or strategies in comparable regions, so you know for sure what the extra return is.
We select test areas, measure the causal effect on your results, and determine whether the impact is significant enough to scale further. Whether you want to validate a new channel or test a strategic shift such as more branding, geo experiments allow you to validate your changes or innovations.

Understand who your customers are and what they need. We go beyond simple characteristics and segment based on behavior, preferences, and customer value. This allows you to communicate more relevantly and use your marketing more effectively.
By applying advanced clustering techniques, we discover segments you didn't know existed. We help you translate these insights into concrete marketing and product strategies.

Identify early on which customers are at risk of leaving or which visitors are most promising. We use predictive models to forecast future behavior, enabling you to take proactive action.
We build models that not only predict, but also explain what the most important signals are. This allows you to know exactly which actions have the greatest impact on retention or conversion.

Invest in the right customers by gaining insight into their future value. We calculate customer lifetime value and help you prioritize: which customers deserve extra attention and where is the growth potential?
By combining CLV with costs, you get a complete picture of your customer value. This forms the basis for smarter budget allocation and targeted marketing.

Discover hidden connections between products by grouping them based on purchasing behavior, characteristics, and performance. This reveals which products form natural combinations and where cross-selling opportunities lie.
We cluster your product range and translate this into concrete actions: smarter bundling, better product recommendations, and optimized inventory planning. This allows you to increase conversion and margin per transaction.

Personalize the customer experience with smart product recommendations. By combining purchasing behavior, website data, and product characteristics, we show each customer what is relevant to them.
We develop recommendation engines that fit your business model. The result: higher conversion rates and a better customer experience.

Gain control over the future by forecasting revenue and key KPIs. We analyze historical patterns, seasonal influences, and external factors to make reliable forecasts.
This enables you to manage proactively: set realistic targets, deploy resources on time, and make adjustments more quickly when necessary.