Arjen Hettinga
Founder & consultant
Arjen helps organizations not just use data technology more effectively, but apply it with real strategic intent. He bridges the gap between vision and execution, turning digital ambitions into tangible outcomes: dashboards, systems, processes, and teams that actually put data to work, often with his own code forming the foundation.
His strength lies in moving seamlessly between strategy and operations, from the boardroom to the development team. With a blend of analytical thinking and technical hands-on skills, he can both set direction and contribute to the build. Whether it’s CRM, CDPs, martech stacks, or adoption challenges, Arjen brings clarity, momentum, and measurable results.
About
Arjen built his experience as an entrepreneur and consultant, helping organizations bring structure to their digital transformation efforts.
As Managing Director Digital Media & Analytics at Merkle/dentsu, he led teams across digital media, data and analytics, with a strong focus on performance-driven marketing.
In 2023, he co-founded Turntwo together with Krisjan, where he now contributes as a principal consultant, further deepening his expertise in data, tooling and organizational change.
