Fashion platform to the next level
- New insights and opportunities for growth
- Leveraging data and personalization
- 1
The challenge
Fashion Cloud is a digital platform where brands can automatically share their marketing materials (such as images and product specs) with all their connected retailers. Retailers can also directly (re)order products.
By standardizing and automating this process, Fashion Cloud reduces the time brands spend on communicating with retailers. Fashion Cloud has asked us to help develop a strategic direction for their marketplace.
- 2
The approach
We assisted Fashion Cloud in further shaping their Growth Strategy by analyzing the platform, data, competition, and market. In addition, we took the lead on several strategic projects that were difficult to manage internally, such as projects related to Marketing Automation, CRM/data infrastructure, and Pricing.
- 3
Results
The efforts have led to a clear strategy that provided direction and focus for the commercial development of the platform and the sales and marketing activities. We've also succesfully implemented martech components, such as a new Marketing Automation tool (Customer.io).
Applied solutions
Marketing Automation
Personalized, data-driven and effictive communication with customers and leads at scale.Customer Data Platforms (CDPs)
Orchestrate customer experiences over all channels.What we appreciate about working with Turntwo is that they are not a typical (advisory) agency, but are truly capable of shaping the strategy and then translating it into operations.
There is a lot of substantive knowledge available from strategic to operational level. The knowledge is hands-on and directly applicable to us. They understand our organization well, constantly think along with us, take responsibility for results, and also use their own network to provide extra support where and when needed.
We are very happy with our collaboration so far and look forward to continuing it.
— David Schaap(Co-founder)
