New York Pizza

Ready for international growth

Integrating marketing technology, data, teams, and processes.

The challenge

New York Pizza has the ambition to conquer Europe. To achieve this, it is necessary to integrate the existing marketing technology and data infrastructure. Another important aspect is training the people who will be working with these systems, so that the marketing machine is ready for growth and can generate maximum business value.

The approach

After analyzing and mapping out the current processes (through interviews with various stakeholders), a plan of action was created with concrete recommendations and action points. We support the implementation by aligning all stakeholders and acting as a sounding board for the organization.

By optimizing processes, utilizing technology more effectively, and providing training for employees (and ensuring knowledge is embedded within the organization), we were able to achieve quick and efficient results.

Results

By aligning the processes and increasting the internal knowledge level, New York Pizza can now focus on international growth smarter and more efficiently.

It's great working with Turntwo! They are true professionals who understand the language of specialists and strategists, and are therefore able to add value in all areas. Turntwo helped us take the next step in the maturity of digital marketing, and played a crucial role in the analysis and implementation. And our specialists can continue to learn from them - highly recommended!

Jorn Vriend(Manager e-commerce & online)