Marketing Activation & Personalization
While converting data into insights is crucial, becoming a data-driven marketing powerhouse demands more. We help you to bring the insights (in all their forms) to your marketing channels and systems.
- In-house 360° Customer View, as a base for personalization and automation.
- Support from experienced digital marketers with technical expertise.
- Focus on impact & results
- Integrated and modular approach
We strongly believe in building an (organization-managed) environment where customer, marketing, and product data are combined (360° Customer View), both for analysis and activation.
On top of this environment, systems such as Marketing Automation, CDPs, and marketing platforms can be connected. This reduces vendor lock-in and keeps important business rules in one place.
- Technical foundation and execution
In addition to the technical and data infrastructure (both implementation and maintenance), we also pro-actively help improve your marketing results.
We're not only implementing Customer Data Platforms (CDPs), Marketing Automation, and other platforms. We work toegether on on customer/lead automation flows, provide channels with better data, build personalization flows, and analyze and optimize campaigns.
- Think of us as a flexible coworker
We are the flexible colleague, capable of handling multiple roles. We can advise at board level, support in-house teams, and proactively take on substantive (and technical) tasks, deliver analyses, and make your marketing results more relevant and personalized using data.
